Being a successful marketer lies in more than being able to craft innovative and poignant strategies. Successful strategies are not going to continue to be successful if you are not able to accurately report on them and how they worked. Reporting analytical data in...
The dissemination of innovation has been permeating every industry for a while now, and travel and vacation ownership are no exception. Finding innovative and improved ways to market vacation ownership and promote modern sales tactics can lead to increased profits and...
As a marketing executive, chances are you will run into some contracts. These contracts will either define work with a creative agency, a photographer, a vendor, a printer, and everything in between. If you hope to succeed as a marketing director of any kind, there...
Over the past few years, the bulk of timeshare revenue has been generated by existing owners. As millennials grow into a large middle-aged audience, we need to begin to reassess how we target our customer base and begin to include them. The vacation industry is...
Negotiation is an invaluable skill in the sales and marketing fields. Whether you are negotiating with a customer to close a deal, or negotiating an important contract with a vendor – there will always be a place for additional improvement in this area. This...
