Videos are great ways of sprucing up your general business marketing strategy. Developing a video marketing strategy for your business can help to compliment your existing marketing initiatives. Research has shown that video marketing is more likely to attract and...
Content marketing is something customers expect from businesses now. They expect to find businesses on social media and they expect to engage. They also expect to visit a website and learn more about the company and know what they are about. Content marketing...
More often than not, people try really hard to move on from a customer service job as quickly as possible. But, maybe your time there is time well spent. Even if your goal is to work on the backend of a company or as a scientist in a lab, there are so many useful...
Many people automatically think of marketing as attracting individual customers to your business or to buy your product. This description does encompass a lot of marketing but even more so, you will find B2B marketing or business to business marketing. Especially for...
When formulating the best approach to market your service or product to your customers, it is essential to be able to make the distinction between three key concepts. These concepts are the value of the service, the benefits of it, and the features that it provides....
Being a successful marketer lies in more than being able to craft innovative and poignant strategies. Successful strategies are not going to continue to be successful if you are not able to accurately report on them and how they worked. Reporting analytical data in...
