When formulating the best approach to market your service or product to your customers, it is essential to be able to make the distinction between three key concepts. These concepts are the value of the service, the benefits of it, and the features that it provides....
Over the past few years, the bulk of timeshare revenue has been generated by existing owners. As millennials grow into a large middle-aged audience, we need to begin to reassess how we target our customer base and begin to include them. The vacation industry is...
Negotiation is an invaluable skill in the sales and marketing fields. Whether you are negotiating with a customer to close a deal, or negotiating an important contract with a vendor – there will always be a place for additional improvement in this area. This...
